Citation and Link Outreach
Citation of a business or Local citation is an accurate mention of your business Name, Address and Phone number (NAP) on a local directory or website. The citations do not necessarily have to have a link to your website. Citations have a strong influence on your local Search Engine Optimization (SEO) as Businesses with a greater number of citations are ranked higher by the Search Engines. The quality of the citation in terms of accuracy and credibility is more important than the volume of citations. Local citation or Online Directories are vital for local search optimization.
Luminous Infoways stresses on Competitor Analysis and encourages reviews on Google maps as well as on third-party review sites to increase your visibility.
We focus on building accurate local placements and citations so that visitors easily locate your business and avail the correct contact details. This, in turn, translates to more phone calls, more traffic to your website, more physical traffic to your business and thus leading to greater overall success.
Link outreach is a key element of search engine marketing, both in terms of Local and Organic Search Engine Optimization (SEO). It is one of the ways in which Link-building is carried out. It involves reaching out to people in order to lure them to click on the link(s) to your website or include a mention in the content created by you on their websites so as to earn backlinks.
A business can outreach in a number of ways including email outreach, social outreach, influencer outreach, and press outreach etc. Google and other search engines consider a lot of links pointing to your website as a sign that your website is valuable and trusted.
Luminous Infoways has an amazing team of content writers and SEO experts who work closely with clients to develop accurate content and link building strategies. We have a solid process for uncovering and vetting potential opportunities while working on a local link building campaigns that allow you to grow your audience, build your brand and increase your SEO and thus revenue.
We focus on developing accurate content based on our client’s target audience. We use link discovery tools to build a comprehensive list of the best sites in the industry and set up alerts to identify new links placed by the competitors. Competitor Link Analysis is ideal for finding those key industry influencers who have already linked-to or shared content within the same niche. Our Competitor Link Mining team quickly identifies the best links in the industry and sets up an outreach program based on securing those links for your website. We incorporate different outreach strategies for clients to increase response and conversion rates.