Digital Marketing Executive

Job Description

Bhubaneswar
Experience: 2-4yrs
 
  • Work with Google Analytics, Google Webmaster tools
  • Create and manage inbound marketing strategies
  • Analyze the competition and provide suggestions for improvement
  • Be actively involved in SEO efforts (keyword research based on intent, gap analysis, and take efforts on to get them ranked), analyze and fix SEO issues on websites
  • Provide weekly and quarterly analysis reports port to the seniors
  • Keep updated with the latest industry trends and ensure that the company is in front of the industry developments
  • Create a branding strategy for the company and execute the same
  • Initiate the discussion with vendor on listings of products in review websites, research new software review sites, discuss with senior for both organic and paid listings, and get the listing live via continuous follow-up
  • Plan and implement email marketing strategy, understanding of framing templates, and modifying them as per the results
  • Develop and monitor campaign budgets
  • Evaluate important metrics that affect our website traffic, leads quality, and target audience
  • Collaborate with agencies and other vendor partners for leads, PR, and other services
  • Open up different channels for lead generation
  • Work with Google Analytics, Google Webmaster tools
  • Create and manage inbound marketing strategies
  • Analyze the competition and provide suggestions for improvement
  • Be actively involved in SEO efforts (keyword research based on intent, gap analysis, and take efforts on to get them ranked), analyze and fix SEO issues on websites
  • Provide weekly and quarterly analysis reports port to the seniors
  • Keep updated with the latest industry trends and ensure that the company is in front of the industry developments
  • Create a branding strategy for the company and execute the same
  • Initiate the discussion with vendor on listings of products in review websites, research new software review sites, discuss with senior for both organic and paid listings, and get the listing live via continuous follow-up
  • Plan and implement email marketing strategy, understanding of framing templates, and modifying them as per the results
  • Develop and monitor campaign budgets
  • Evaluate important metrics that affect our website traffic, leads quality, and target audience
  • Collaborate with agencies and other vendor partners for leads, PR, and other services
  • Open up different channels for lead generation
Qualification – B.Tech, BCA, Bsc(IT) Technical Skill – Google Adwords, SEO, SMO, Off page Optimization, On Page optimization, Lead Generation, Google webmaster tools, Online Marketing